1. How Short Video Marketing can bring B2B Business Opportunities
Short video marketing has become a significant trend because it allows for quick message delivery and emotional connection with the audience today. The most common social media platforms for short video marketing include Instagram, TikTok, and YouTube. Through these platforms, small and medium-sized enterprises (SMEs) can increase their exposure, attract more target audiences, and enhance the efficiency of B2B business development.
According to Wyzowl‘s survey, 91% of business developers reported using short videos in 2021, compared to 84% in 2020, indicating a continued growth in short video marketing over the past year. Previously, B2B companies could only engage in business development through websites, exhibitions, and physical visits, but offline exhibitions typically last only 4-5 days, costing tens of thousands of dollars or more. Now, with just a few hours of shooting short videos, potential clients can watch your videos online 365 days a year, saving significant advertising costs and improving the effectiveness and precision of B2B business development.
(More Reading: Online Exhibition Trend Analysis! How to Expand B2B Customers through Online Exhibitions?)
2. Benefits of Using Short Video Marketing for Business Development
Due to the shortened attention span of people, the length of short videos has been reduced from 60 seconds to 15 to 30 seconds. Therefore, using short videos for business development makes it easier for potential customers to find your products interesting, prompt them to leave comments expressing their genuine feelings, and share them with other friends.
Here are four successful examples of how B2B companies can utilize short video marketing to expand business development:
(1)More Dynamic
A restaurant selling beef burgers uses Instagram short videos to vividly emphasize the three key points of selecting beef: “Look” for glossy and translucent meat, “Touch” for slight firmness and resilience, and “Cut” for bright red color upon slicing. Special sound effects and slow-motion are used to maximize sensory appeal.
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(2)Easier to Spread
Nike’s “Dream Crazy” delivers a moving message that encourages viewers to share with friends who need encouragement, increasing the video’s virality.
(3)Easier to Remember
Apple effectively communicates the features of AirPods Pro through smooth short video clips, leaving a lasting impression on viewers.
(4)Increased Engagement
Short videos can enhance customer engagement through interactive features such as interactive videos and games, allowing customers to interact with the content by leaving comments and engaging with the company. This enables customers to express their personal opinions and suggestions, fostering a sense of involvement and connection with the brand. As a result, businesses can quickly gather feedback and insights to improve their brand and products within a short period.
For example, the Old Spice youtube short videos launched in 2010 utilized humor and bold storytelling to advertise men’s cologne in a fresh and innovative way. This advertisement quickly gained popularity, garnering over 60 million views and 27,000 comments. It also popularized the phrase “The Man Your Man Could Smell Like Me,” which became a common catchphrase among viewers.
3. Platform Options for Short Video Marketing Business Development
(1)Youtube shorts
YT shorts is a short video format introduced by YouTube, suitable for quickly delivering information, simple tutorials, creative short films, funny videos, etc. You can add music, special effects, text, etc., to enhance the attractiveness of the video.
B2B customers often search YouTube for “product knowledge answers”: steps, methods, benefits of a certain service. If a company can provide valuable answers through short video marketing, solving customer doubts, it can demonstrate the company’s professionalism and practicality. For example,we specialize in “Customs Data” and we shoot “3 ways to find buyers via customs data.”
(2)IG Reels
IG Reels is a short video format introduced by Instagram. Since IG’s layout interface primarily emphasizes visual presentation, it’s essential to include clear “text titles” in both images and videos. This helps users quickly identify the theme they are looking for.
▲ IG with text titles on images and videos
Additionally, using appropriate hashtags and keywords to optimize your IG content is crucial. Users can discover your posts through relevant searches, thereby expanding your reach to potential customers you haven’t reached before. However, these hashtags and keywords must be relevant to your content and popular search terms. If your posts are constantly liked and shared by users, IG may share them with more users interested in the topic, allowing you to gain more IG followers. For example,we offer a “Sales Automation Tool”. We can use hashtags like #businessdevelopmenttips, and #businesslearning in our posts.
(3)Titok
TikTok has hundreds of millions of users worldwide, especially young people under 30. Compared to YT & IG platforms, TikTok’s content is usually more humorous and relaxed, while IG Reels focuses on life and knowledge, and YT Shorts often presents educational and professional knowledge.
In terms of usage, TikTok users typically browse and create content on the platform. Because TikTok offers a rich array of filters, effects, text, and animation tools, it makes it easier for viewers to share short videos. For example, if you’re in the FMCG industry, TikTok is suitable. For instance, if you’re a manufacturer of food packaging materials, and the design director for M&M chocolate is looking for inspiration for new packaging materials, showcasing your innovative packaging material technology in a video might catch their attention and lead them to inquire about your products.
4. Video Editing Tools for Short Video Marketing Business Development
There are many video editing software options available in the market, among which “CapCut” stands out as particularly convenient. It supports mobile versions. One of CapCut’s best features is its ability to generate videos with text automatically. If there are certain images in your footage that you don’t like, you can quickly replace them. This makes CapCut suitable for individuals who prefer not to appear on camera or those who have limited time to shoot video material but still want to leverage short video content for business development.
(Read More: AI auto video editor – Create stunning videos in minutes)
5. Future Trends in Short Video Marketing
Compared to traditional media marketing, short video marketing has lower costs. By creating creative videos that are widely loved by the public, businesses can quickly acquire customer development traffic in a short time. This significantly lowers the barrier for businesses to enter short videos marketing.
Since platform algorithms continuously recommend videos to users, more customers with needs or potential needs can see a company’s products and services. This sparks strong interest and demand, leading them to follow the company and develop trust by continuously watching the company’s videos. Eventually, this trust can lead to inquiries or direct transactions, offering unlimited market opportunities for business development.
However, with the increasing production of “short video marketing,” B2B companies aiming for better customer development effectiveness must focus on the following five points of “short video data analysis”:
(1)Viewer Data Analysis
Analyzing indicators such as viewing frequency and duration to understand which short videos are favored and watched by the audience.
(2)Conversion Rate Analysis
Evaluating the actual effectiveness of videos by assessing the proportion of visitors converted into potential or actual customers.
(3)Social Sharing Data Analysis
Assessing the popularity of videos on social media platforms by analyzing the frequency and impact of social shares.
(4)Interaction Data Analysis
Evaluating the interaction effects of videos on viewers by analyzing behaviors such as comments, likes, and shares.
(5)Consumer Feedback Analysis
Assessing the impact and perception of videos on consumers through feedback such as opinions, comments, and ratings.
Start to build B2B Customer List
Short video marketing has become the main way for many B2B enterprises to acquire new customers. If you would like to know other ways to develop more customers, you can also consider our “Sales Automation Tool” . By utilizing product keywords search and “Customs Data”, you can reduce your customer development time by 80%. For more information, feel free to Whatsapp or Email us.
