Six Must-Knows to Make Lead Generation via a multilingual website!

Six Must-Knows to Make Lead Generation via a multilingual website!

Content Outline

Having advanced equipment and top-notch products is important, but having a multilingual website to attract customers is also essential . Frequently, customers inquire about strategies for developing clients from us. For instance, our connector customer used our Sales Automation Tool and received several responses within two months. They even secured partnerships with major companies like Dyson after further discussions via video conferencing. However, during these interactions, they often received inquiries such as, “Do you have an official website or any additional information? We’d like to learn more about your company…” After all, verbal or written introductions may not suffice, making a website representing your brand particularly crucial. This is also one of the key points of B2B online marketing.

(Read More: B2B Content Marketing Strategy – 4 Marketing Tools to increase Website Traffic free and Customer Lists)

Why are multilingual websites so important?

1. Enhancing brand image

While development emails rely on textual content, export websites focus on visual appeal. Typography, color schemes, and structure can flexibly showcase brand tone and strengths. A good multilingual website can captivate customers, providing them with a deeper understanding of the brand’s philosophy, product content, and business direction, thereby enhancing the brand image and willingness to cooperate.

B2B外銷網站multilingual website
2. Quickly understanding business content

You can embed promotional videos on the multilingual website and use separate pages to introduce product advantages and specifications. Furthermore, you can feature completed product images from cooperative partners, meeting photos, etc. It’s like an enhanced version of development emails, making it easy to browse and saving time for inquiries.

Use promotional videos for product introduction
3. Finding new customer via SEO

SEO functions as the golden signboard at a busy intersection, attracting the attention of passersby. By utilizing technology and creativity, SEO can improve rankings and increase exposure on search engines, gradually leading free traffic to your multilingual website.

4. Adapting to globalization trends

In today’s fast-paced world, staying ahead of the curve is essential. With the rise of internet technology, companies must adapt and capitalize on the latest trends. The internet is now indispensable, breaking down geographical barriers and turning the whole world into a marketplace.

Setting up and designing a website is indeed another professional field that is difficult to fully understand in a short time. Furthermore, maintaining the website is crucial for sustaining visitor traffic. However, the quality of website designers varies greatly in the market, with a huge disparity between price and effectiveness. Interested partners should consider various reviews and consult with industry peers to evaluate the strength of website designers.

What is the process of creating multilingual websites?

1. Clarify the purpose of the website

Before setting up, consider the goals (brand presentation, direct conversion to orders, or initiating contact via phone, etc.), target audience (B2B, B2C), and target countries (USA, UK, or other countries with regional languages). Discussing your objectives and ideas with the production team or unit can help them achieve your goals effectively.

2. Determine budget and timeline

Having set goals, you need to match them with practical budgets. While a higher budget doesn’t always guarantee better results, it allows for more comprehensive planning and allocation, including future keyword investments. There is a wide range of website development options available, from outsourcing to DIY, each with its own time and cost considerations. Prices range from hundreds to tens of thousands, and timelines vary from a few days (using templates) to several months. Of course, you can also build your website yourself, but it depends on the learning curve and time costs involved. Achieving a professional level, especially if it’s not your area of expertise, can be quite daunting and time-consuming.

3. Find a website development method

Professional website development requires experience and expertise. You have several options:

  • Outsourcing to web design companies: Customized website development involves either an individual or a team. It offers tailor-made solutions, saving time on self-building. However, it may take longer and be more expensive. Well-known companies may charge premium prices.
  • Planning website construction: You can use platforms like WordPress,Strikingly,Weebly,Wix, etc. They offer templates suitable for e-commerce and are relatively affordable. Some are even free, but they may lack advanced features or have platform branding. However, DIY requires time for learning and may not achieve professional standards without relevant expertise. Having a responsive website design (RWD) is crucial for ensuring optimal viewing many devices like laptop or cell phones.
4. Browse other websites for inspiration

After planning resources, budgets, and execution methods, you can browse competitors’ websites for inspiration, such as layout, content presentation, product images, contact methods, etc., striving for perfection.

5. Organize and provide materials

After selecting a method and browsing websites, provide relevant graphics, texts, and videos based on the objectives and audience. You can outline the website structure using a flowchart. Typically, it includes the homepage, company background, product introduction, and contact us sections. The content may vary by industry. For large product catalogs, consider adding categories for easy navigation. Subscription options can be considered to collect customer information for EDM Marketing. The contact us section should be easily accessible. 

In addition to this, the most important thing is language. Different languages should be prepared according to the nationality of your customers. Generally speaking, English is necessary, and other regional languages can choose automatic translation or hire a local to translate.

You can also consider adding the following pages:

– Contact us (phone, email, SKYPE, etc.)

– Online catalogs ( Could be Download)

– Instant inquiry for price

– Online customer service subscription for newsletters

– Language conversion

– Social media links (Facebook, Instagram, Linkedin, etc.)

(Read More: 7 Methods to Develop B2B Customer via LinkedIn! (Includes Tutorial Charts and Videos)

6. Acceptance, testing, and SEO optimization

After completion, invite colleagues and friends for acceptance testing and feedback. Check for grammar or vocabulary errors in different languages to maintain professionalism. After going live, regularly monitor relevant data (traffic, conversion rates, page retention time, etc.). Interpret the data and optimize accordingly.

Sales Automation Tool to make lead generation

After you have a  multilingual website, you don’t have any visitors at the beginning. We recommend our  Sales Automation Tool by utilizing product keywords search and “customs data” to find new customers online shortly and send bulk EDM in one click. For more information, feel free to Whatsapp or Email us.



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