According to data from the DMA and Litmus in 2019, for every $1 spent on Email marketing, businesses saw a high return on investment (ROI) of $44. This means that Email marketing is not only the cheapest digital marketing channel in today’s society, but it also yields an exceptionally high ROI! Can you still ignore Email marketing? Let us show you more tips on how to make an Email marketing campaign to help B2B business development!
What is Email Marketing
EDM, which stands for “Electronic Direct Mail”, is also known as “Email Marketing”. It refers to the marketing practice of companies sending electronic newsletters to customers to build relationships, promote a corporate’s image, share information or send product information. Primary objectives include driving website traffic, increasing customer retention, sharing company and product information, and achieving customer remarketing goals.
(Read More: B2B Marketing Without a Budget? – You Only Need to Know These 4 Tricks to Increase Website Traffic for Free)
Benefits of Email Marketing
- Customized content: Email marketing campaigns are created based on different topics and sent to different audiences.
- Multiple formats: In line with technological advancements and trends, Email campaigns can be presented in multiple formats such as text, images, animation, video, audio, interactive games, etc., maximizing creativity.
- Targeted audience delivery: Customers can be segmented into potential new customers and existing customer groups, allowing tailored content promotion to selectively targeted audiences, ensuring precise message delivery.
- Email tracker: After sending, EDM enables tracking and analysis of recipient’s behavior, including send volume, click-through rates, bounce rates, etc. This customer interaction with emails helps with customer development. You can refer to our “EDM Marketing“ comparison chart below to understand what benefits we can offer.
▲EDM comparison: Outlook vs I-Power
Collecting mailing list by B2B Leads Generation
Once you created the email campaign, who would you like to send? It’s the time to collect B2B customer lists. Apart from existing customer lists, how can you actively develop more potential customer lists?
Our B2B Leads Generation allows you to search 220 countries, 18 global search engines, Customs Data, global yellow pages, trade and exhibition lists with one click. It allows the above ways of customer lists to be gathered from in one platform in a short time.
In addition, the system combines “EDM Marketing“ and “CRM“ customer management, from developing a customer list to directly sending EDM development emails, tracking EDM sending effects(“Email Tracker“) and recording all customer data, to achieve maximum customer development benefits.
▲Sales Automation Tool 4 Steps
Tips for Email Marketing Campaign
- Establish brand image: Incorporate the company’s image into the layout and design of EDMs to strengthen the company’s image and style in the minds of customers, thereby increasing brand recognition.
- Maintain customer contact: Maintaining the frequency of sending EDMs also makes customers feel that the company cares and exists. Remember not to send too often; find a balance, such as once a month, to avoid creating aversion that leads to mailbox blocking or unsubscribing.
- Optimal sending time: According to Omnisend’s research, sending EDMs between 7am and 9am each day achieves the best open rates. Of course, different countries and industries may have different letter opening habits. It is recommended that you run several tests to find the best time, day and frequency to send EDMs.
- A/B testing: A/B testing involves sending two different emails with EDM content, divided into groups A and B. After sending, monitor recipients’ preferences, open rates, link click rates and conversion rates. By making various adjustments, such as EDM design style, subject line, content and CTA button position, you can determine which type of EDM is most effective. You can also segment the mailing list to send future EDMs to appropriate customers.
- Call To Action (CTA): Aside from the above objectives, there’s another critical aspect of EDM marketing, and that’s “conversion rate”! CTA refers to encouraging recipients to take action by clicking on hyperlinks in the email after reading it, leading to the official website or target page. Actions such as ‘learn more’, ‘sign up’, ‘sign up for 10% discount’, ‘add to cart’ etc.
all contribute to conversion rates. A successful CTA placement can prompt recipients to take immediate action after reading the email.
▲Email Campaign Editor: You can customize multiple email subjects and store email content in EDM templates, making it convenient for future A/B testing.
▲EDM Editor
Start Email Marketing now
EDM marketing is an indispensable marketing method for companies in this day and age, definitely should not be underestimated! Many well-known international companies such as Netflix and Spotify use EDM to understand user preferences and gain support from highly loyal user groups! B2B companies need too. Don’t forget that the essence of EDM marketing is an attractive “theme”, “valuable email content” and call to action(CTA).
We provide an “EDM Marketing“ that can send emails to thousands of customers at once and automatically personalize them with the recipient’s name in the content, achieving a personalized effect. For more information, feel free to Whatsapp or Email us.
